Cyreen is a Frankfurt-based AdTech company pioneering contact-based, data-driven digital signage at the point of sale. Its C.A.P. technology generates real-time shopper and category insights, drives purchase conversion, and builds brand equity directly at the shelf – for FMCG brands and retailers alike.

Telefónica is one of the world’s leading telecommunications groups, connecting millions of consumers and businesses through mobile, broadband, and digital services. In Germany, the company operates as O2 and plays a key role in advancing connectivity, digital platforms, and customer-centric innovation. In this environment, I advised senior leadership on growth strategy, organizational transformation, and digital innovation, while delivering AI-powered, data-driven marketing programs for predictive modeling and churn prevention and supporting executive boards on process optimization for international scalability.

VML is a global creative company that combines brand experience, customer experience, and commerce to drive growth for leading international brands. As part of WPP, VML operates across major markets and integrates strategy, creativity, data, and technology in end-to-end marketing solutions. At VML Commerce Germany, I served as Chief Operating Officer, responsible for overall operations in the German market as well as new business and HR, with a focus on scalable structures, cross-functional collaboration, and sustainable growth.

Plan.Net is one of Germany’s leading agencies for digital marketing, media, and integrated communication, and part of Serviceplan Group, Europe’s largest owner-managed agency network. The company combines strategy, creativity, technology, and data to deliver measurable brand and business impact across channels. At Plan.Net, I served as General Manager.

BBDO Proximity is the customer engagement and relationship marketing arm of BBDO, part of the Omnicom network, with a strong focus on data-driven communication and CRM excellence. The agency develops integrated, multi-channel programs that connect brand strategy with measurable customer impact. At BBDO Proximity, I served as Group Account Director and member of the management board.

Scholz & Friends is one of Germany's most celebrated independent communications groups. Known for integrated, idea-driven campaigns spanning digital, brand, and retail, the agency stands for strategic creativity, cultural relevance, and a strong European footprint.

BBDO is one of the world's largest and most creatively celebrated advertising networks, part of Omnicom Group. Known for work that delivers both cultural impact and commercial results, BBDO operates in more than 80 countries with a strong focus on transformative brand campaigns.